Should nau's creators walk away or try again? AlexSalkever On May 2, Nau, a trendy and fast-growing apparel maker, dropped a bombshell on its 95 employees. It suddenly announced it was out of business, closing its five stores and putting its assets up for sale. It was a crushing setback for the Portland, Oregon, company, which had launched just 15 months earlier.
First, Nau chose the suppliers that provide more sustainable fabrics as partnership, and bound each supplier manufacturer and Nau itself by a code of conduct. Furthermore, 5 percent of the sales revenue has been pledged to charitable organization.
Customers can decide where the money goes. Social responsibility can be classified into different stages. Stage 1 is only responsible to the owner and management only, stage 2 and 3 are responsible to the employees and constituents respectively.
In the environment aspect, Nau is going green. For instance, the partnership with sustainable fabrics suppliers can reduces the waste of clothes.
This is the market approach because Nau produces environmental friendly product in response to the preference of the customer. Moreover, each supplier, manufacturer and Nau bound by a code of conduct is the stakeholder approach that each stakeholder has to fulfill the environmental requirements in order to keep the partnership.
In conclude, Nau has high environmental sensitivity and goes green by vary ways. In the structural aspect, Nau has an innovative approach.
Customers can try on the clothes at gallery-like boutique and purchase on the Web. This can greatly reduce the operating expenses because the inventory and store area is reduced. Therefore, less energy and material is used for the store.
Apart from being green, this kind of sales structure can help the company lower the cost. I believe this is an important operation in Nau. It is because that the expense of Nau would be high if they perform as a social responsible company with sustainable raw material.
As a consequence Nau can maintain its social responsibility. Customers could choose the organization to donate the money. During the process of deciding where the donation goes, customer can understand more about the charitable organization such as the purpose of the organization and the target group to be aid.
Despite of the violation of maximizing profits, Nau still make the tough decision to be ethical and responsible. As the belief of Nau: Choose Type of service.Gmail is the official email system for students at NAU.
Create labels, filters, and chat with classmates all within an easy-to-use system. Never delete another email again with Gmail's archive feature and unlimited storage. Not Just Another Outdoor Company Nau is an outdoor company which the whole organization shares a belief that “in addition to generating a profit, companies have an equal responsibility to create positive social and environment changes”.
Case Study: Not Just Another Outdoor Company Nau’s approach is entirely new to the traditional business approach.
From the downtown pep rally, student bonfire and carnival, homecoming day parade and football game, here’s a look back at last weeks festivities.
Case Study - Not Just Another Outdoor Company Sajina Adhikari Here, Nau’s business approaches the socioeconomic view of social responsibility.
They believe that all companies are responsible in bringing positive changes in the society as well as the natural environment.