He repeatedly asserts that irrespective of the intentions of the users or the ownerstechnology always has unintended consequences, that these consequences are both positive and negative, and that these consequences are rarely evenly distributed throughout the society. Inevitably new technologies cause changes in institutional structures as well as ideas, ideologies, beliefs, and even habits of thought. This, Postman asserts, is generally true of technology; it is especially true of communications technologies.
When using technology, we often focus optimistically on all the things it does for us. But I want you to show you where it might do the opposite. Where does technology exploit our minds weaknesses?
I learned to think this way when I was a magician. They play your psychological vulnerabilities consciously and unconsciously against you in the race to grab your attention.
I want to show you how they do it.
This is exactly what magicians do. They give people the illusion of free choice while architecting the menu so that they win, no matter what you choose.
When people are given a menu of choices, they rarely ask: You open Yelp to find nearby recommendations and see a list of bars.
The group turns into a huddle of faces staring down at their phones comparing bars. They scrutinize the photos of each, comparing cocktail drinks.
Is this menu still relevant to the original desire of the group? They miss the pop-up gallery on the other side of the street serving crepes and coffee. The more choices technology gives us in nearly every domain of our lives information, events, places to go, friends, dating, jobs — the more we assume that our phone is always the most empowering and useful menu to pick from.
All user interfaces are menus. Does it reflect what we care about? Turn yourself into a slot machine.
The average person checks their phone times a day. Why do we do this? Are we making conscious choices? How often do you check your email per day?
One major reason why is the 1 psychological ingredient in slot machines: You pull a lever and immediately receive either an enticing reward a match, a prize! Addictiveness is maximized when the rate of reward is most variable. Does this effect really work on people?
Slot machines make more money in the United States than baseball, movies, and theme parks combined. But in other cases, slot machines emerge by accident. For example, there is no malicious corporation behind all of email who consciously chose to make it a slot machine. It emerged by accident.
But now companies like Apple and Google have a responsibility to reduce these effects by converting intermittent variable rewards into less addictive, more predictable ones with better design.
Social Approval Easily one of the most persuasive things a human being can receive.Feb 15, · All too often, life can feel like a dystopian novel.
Endless wars engulfing the Middle East, a semi-zombified population glued to their Twitter feeds, a cr. 1: Who hath believed our report? Rom. and to whom is the arm of the LORD revealed? Joh. 2: For he shall grow up before him as a tender plant, and as a root out of a dry ground: he hath no form nor comeliness; and when we shall see him, there is no beauty that we should desire him.
3. Buy The End of Education: Redefining the Value of School: Read 60 Kindle Store Reviews - pfmlures.com In a series of posts, called ask berkun, I write on whatever topics people submit and vote for. This week reader’s choice: What are your favorite books and why? These are the first ~45 books that came to mind (here’s the list on goodreads).Henry Miller wrote a book called The Books in My life.I was a fan of his non-fiction writing in the late s (Air Conditioned Nightmare, Black Spring.
by Milton Friedman Introduction, Leonard Read’s delightful story, “I, Pencil,” has become a classic, and deservedly so. I know of no other piece of literature that so succinctly, persuasively, and effectively illustrates the meaning of both Adam Smith’s invisible hand—the possibility of cooperation without coercion—and Friedrich Hayek’s emphasis on the importance of dispersed.
Aug 22, · “Why are you miserable? Cause you haven't got any dough? And why haven't you got any dough? Because you're too scared to go out and get it yourself.